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Our Mission and Vision
Dead Reckon specializes in uni-sex clothing for defense professionals, offering a range of apparel that includes
t-shirts and hoodies, with plans for further expansion. We aim to inspire courage and community among our customers.
Founded by a merchant Navy officer and his wife.
Our brand champions those who serve in various capacities across military and commercial aviation. We believe in fostering a supportive community focused on shared aspirations and achievements.
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